The Passionate Entrepreneur - Making a Name in Business

You're launching your new business and want to find a cute and memorable name. But before you call your car muffler business "I'm Exhausting," consider the following factors that contribute to making a name effective.

A successful business name:

* Conveys the correct information

Make sure your potential customers aren't confused about what you do. A very clear company name, such as Rhonda's Business Plan Writing Services, immediately lets customers know what to expect -- but watch out if your services later change.

* Won't get dated quickly


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