This Frost & Sullivan research service titled "Latin America Audio Conferencing Services Markets" provides an overview of the audio conferencing landscape in the six main markets in Latin America, with revenue and minute consumption forecasts for each country, along with a complete analysis of key market drivers, restraints, and trends that are impacting this market. In this study, Frost & Sullivan's expert analysts thoroughly examine the following modalities: reservation less, operator assisted, and scheduled/unattended.
Demand from Corporate Clients Boosts Audio Conferencing Efforts in Latin America
Due to the rapidly developing infrastructure, companies in Latin America are increasingly pressuring audio conferencing service providers to expand their offering. Latin American carriers as a result, have been displaying a reactive behaviour toward this offer, contrasting the proactive approach of non-carrier service providers. "Non-carrier service providers detected a need that is not being fully satisfied by the carriers and decided to launch conferencing solutions for corporate markets," according to the analysts of the study. "Currently these non-carrier service providers have started to push services such as video and web conferencing, as they consider bundling solutions a way to obtain greater revenues and new clients."
In Argentina, carriers provide audio conferencing service as a complementary portfolio offer in order to avoid investing in advertising this service. In addition, carriers are not enhancing audio conferencing services in the way they are conceived at present; and such conference bundling solutions are expected to be offered taking into account IP technologies. Nevertheless, audio conferencing service is anticipated to become a part of bundled services that contemplate video and data experiences.
Modest Growth Expected for the Audio Conferencing Service Market
The Latin American audio conferencing services markets generated revenues of $15.8 million in 2005. Although these markets are nascent, it is anticipated to witness a moderate growth mainly due to restraining factors such as cultural behavior that values face-to-face meetings and a lack of awareness about audio conferencing offers. Nevertheless, the markets present interesting opportunities for carriers and non-carriers, due to the clients’ need to cut costs and maximize productivity.
Small- and medium-scale companies do not generally use audio conferencing services. Budget restraints make them use substitutes such as VoIP services. Despite this, there exists a small market for these services. "The demand is sustained by families with members living in distant locations," explain the analysts. "This particular market is being developed by non-carrier service providers that consider this a niche segment to enhance their offering."
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